Why Use LinkedIn to Increase Conversions and Create Inbound Leads?
LinkedIn, with over 135million members worldwide, is continuously growing a social network and platform. People use LinkedIn mostly because they want increase conversions and leads for their businesses. But not all people can see the great things LinkedIn can do for them and their businesses so I decided to write down the top reasons why you should consider using LinkedIn to increase your conversions and create inbound leads.
Reasons Why You Should Make Your “Company Page” on LinkedIn
How important is a company page on LinkedIn? Why should you make a company page in LinkedIn?
Company pages have huge potential. Originally, they were nice to have and something you could easily set up, but they are advancing with new additions such as the “Follower” feature and “Status Updates” as new tools to help business better communicate to their followers.
Should LinkedIn choose to add additional features such as Follower Inbox Announcements and HTML enabled company pages, LinkedIn Company Pages will become a must have for every business in the country & the world.
2011 Internet Sharing Trends
Neat! AddThis just published their 2011 stats on “sharing” across the web.
It looks like you guys have been busy. :)
Ha… I love this… Google and Innovation
Awesome. This happened last night. :)
And thank you, Daily Show!!
5 Simple Ways to make the Most of your Time on LinkedIn™
Have you ever found yourself just thinking LinkedIn is just too complicated and requires way too much effort for the apparent reward?
This conversation is not uncommon between my clients and I. They tell me things like,
“It’s Interesting, but I don’t know where I will find the time!”
“I have had some success with LinkedIn, but not sure how to use it most effectively,” and
“I know there is something here, I just don’t know how to tap into it with my busy schedule.”
Time is an issue everyone is dealing with today and managing your social networking time is essential to your successful achievement of your goals and aspirations.
So the following are some of the initial steps I use with my clients. Enjoy:
Step 1: Block out the amount of time you want to give to LinkedIn each day/week/month
Step 2: Identify your objectives on LInkedIn (don’t just go without a plan or you will get sucked into the questions and answers, or discussions and next thing you know you will have lost 2 hours).
Step 4: Balance your plan of action and the Time you have Blocked out.Make sure they are in sync.
Step 5: Implement your plan of action in an orderly, efficient, and exponential way during time blocks during the day.
How to Identify a Fake LinkedIn Profile & What to Do About It
Many of the Linked Strategies members have asked about identifying a fake profile and what they can do about it. Let me share a few obvious and not so obvious tactics used by fake profilers!
The following are Red flags or Triggers for identifying fake LinkedIn Profiles:
1. Lower case first and last name
2. Stock photo
3. Minimally filled out profile with a large number of groups
4. Generic company name
5. Rhythmic names like Sam Smith, Joe Johnson, etc.
More complex fake profiles I’ve seen are pretty well filled out with real pictures, what seems to be real summaries, but they steal real peoples identities like the CIO of Bank of America that tried to connect with me. It was pretty bold, but obviously fake. I figured it out by cross referencing against the real person and I noticed many profiles requested connection with similar approaches. When I opened the profiles, I found all the websites linked to the same pages. Researching the owner of the pages, I realized the owners had no idea their SEO company was using this as a backlinking strategy without their knowledge!
Many lessons to learn form this, The main thing to know is once you are 100% certain you are looking at a fake profile is to Flag it for Spam just under the Public Profile URL on the bottom right.
LinkedIn will suspend the account after enough people flag the profile.
Please share this with your network and other groups so we can spread the word to other LinkedIn Members about this very challenging approach spammers continue to undertake.